How do we do your Book Publicity?
01
Individual approach
In contrast to cookie-cutter programs, we don't send out press releases in mass to the press and hope for results. We tailor a specific marketing package for each book and author and personally engage the media. Researching media contacts, discovering what they've covered, and reaching out to them in a personalized way makes all the difference.
02
Experience
All of our publicists have extensive experience. Most of them have worked with us for over five years and many for over ten years. We have no junior publicity staff, which is unusual in the book publicity industry.
03
Teamwork
Although we are still a small company, we have become a large player in the field of book publicity. Our size allows us to put a team on every campaign. In addition to two publicists who are usually part of a campaign, we usually have a Publicity Team Manager, Director of Publicity, and Vice President of Publicity who are generally involved in or overseeing every campaign.
04
All campaigns have a backup
We can provide a backup for every publicist. In the event of a vacation, illness, or any other reason preventing the point publicist from conducting public relations, we will transition the campaign to another publicist or manager involved in it directly. All of our team members handle campaigns on a regular basis, including our Director of Publicity and Vice President of Publicity.
05
Creativity
Media exposure is one of the toughest aspects of book promotion. With so many books being published and so many authors seeking coverage, the task has grown challenging. Our success and growth over the past twenty years have been due to the creativity and innovation we provide the publishing industry. In addition to employing strategies and tactics that are unique, our ability to make books and authors stand out from the crowd is well-known both to the media and publishers.
Our services
Graphic Design
Cover, promotional materials, featured images, social media content – we create any type of graphics for your book.
Promotional Video
A modern book launch is frequently regarded similar to a movie, and no movie is launched without a trailer.
Mailing Lists
Identifying customers' intent to mail before the release date is a really smart move. This way, your book will get a much better response right from the start.
International Scope
While US market remains the largest for self-published books, other countries are often even more important, and we know how to act globally.
Local Events
Promoting your book’s launch and author meetings is a really important part of the marketing strategy.
Statistics & Reports
All publishers love seeing their statistics in an easy and comprehensive form, and Lettervest helps you arrange this.